A COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION OVER E-BANKING SERVICES OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS

In todays scenario, dynamic changes in the banking sector have brought competition winning and maintaining existing customers. Presently, banks realized importance of appealing to new customers is far more important than retaining banks, for same cause are emphasizing over customer satisfaction providing competitive services. A comparative analysis levels public private has given pathway magnifying demand premium-quality services products offered with a minimum waiting period. This research paper showcases impact e-banking by avail maximum benefits. The study also identifies that improved versions traditional systems because prefer technically sound as well bankers rather banker systems. aims evaluate both types including user-friendliness, security, range services, accessibility., multiple like ATMs, NEFT, Debit cards Credit cards, mobile KEYWORDS:- ATMs (Automatic teller Machines), NEFT (National Electronic Fund Transfer) Cards, Cards.